The folks at London Life / Freedom 55 asked us to create some intros for 2 live action TVCs. We took an old-time-y film approach and rolled up our frame-by-frame sleeves.

 

The full spots can be seen here: 
youtube.com/watch?v=DeRCUhkdYaU
youtube.com/watch?v=VAiXfEA7pRA

 

CREDITS: 
Client: London Life Financial (Freedom 55)
Animation by Giant Ant
Creative Direction: Jay Grandin
Art Direction: Rafael Mayani
Producer: Liam Hogan
Character Animation: Henrique Barone
Animation Cleanup: Rafael Mayani
Animation & Compositing: Matt James