Cita's Salsa - Branding and Packaging
Art Direction, illustration and copywriting at Ætherseed
Designed to speak authentic Tex-Mex recipe, all-natural and hand-made...this Lady of Guadalupe inspired design has made for a successful launch into natural grocery chains in Texas. Additional design explorations included here.
Final design and brand landed on Cita's Salsa. Sales are doing great!
This was the original design comp that became the final design.
An alternative design comp that would utilize a matte label with a spot red "seal of approval"
This design comp would use Spot neon inks to make the brand name pop.
