A. Jasevičius furniture company - one of the largest furniture manufacturers in Lithuania. Offered range of furniture consists of tables of various designs - from massive dining room, to small coffee table - as well as a dining room, bar stools and various chairs.
Task: Furniture catalog design
Summary: We made minimalistic catalog design. We must remember that furniture products are already aesthetic objects: buying them, people define their personalities, their taste, their social status, their own aesthetics. So it is crucial for A. Jasevičiaus furniture not to sell only objects but also style, taste, originality, innovation. That is why the catalogue must have some unexpected elements inside, some trendy details (e.g.: the broken written words like the triangles, the irregular disposition of the furniture pictures).The minimalistic design with blank spaces, light fonts and soft colors, it is important to say that A. Jasevičiaus furnitures do not have just only one style: all the collections are quite different to each other. So it was a task and purpose to find the right balance between stylish aspects and neutral ones, to leave enough space to let the collections and the furnitures to express and show their own particular styles.