A Truecaller Project.
Truecaller is a mobile app that filters spam calls and identifies unknown callers on your smartphone. As Marketing Designer at Truecaller, I was responsible for all communication material - social media campaigns, ad production, app store assets, presentations, emailers and event collaterals representing the suite of apps: Truecaller, Truedialer and Truemessenger. I sat at the intersection of the commercial team and the product designers, managing expectation at both ends to maintain consistency of the product and brand. The work below is a selection produced during my time at Truecaller.
SOCIAL MEDIA CAMPAIGNS
I was part of the team designing new templates and stratgey for the emailers sent out to users. Below are the GIFs introducing new features.