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    About

    Marketing design material produced for Truecaller.
    Published:
A Truecaller Project. 
2015
 
Truecaller is a mobile app that filters spam calls and identifies unknown callers on your smartphone. As Marketing Designer at Truecaller, I was responsible for all communication material - social media campaigns, ad production, app store assets, presentations, emailers and event collaterals representing the suite of apps: Truecaller, Truedialer and Truemessenger. I sat at the intersection of the commercial team and the product designers, managing expectation at both ends to maintain consistency of the product and brand. The work below is a selection produced during my time at Truecaller. 
SOCIAL MEDIA CAMPAIGNS
Halloween 2015: Users were prompted to look up the numbers in the app for the answers to the riddles. 
Christmas 2015: A campaign introducting Truelf the elf and his reindeer who live in the app and actually control the services Truecaller has to offer. 
Statistical Infographic on cold calls directed to the UK market. 
EMAILERS
I was part of the team designing new templates and stratgey for the emailers sent out to users. Below are the GIFs introducing new features. 
PROMOTIONAL GRAPHICS