Using the insight that people usually pick a pizza based on the toppings, for the new store launch we wanted to introduce guests to the different pizzas and help them find out exactly what the names on the menu meant.
For the campaign, all the ingredients used to make a real Jamie Oliver pizza are showcased along with the names of the pizzas from the menu. Facebook fans were invited to pick their favourite Pizza variant and select only the ingredients that go into that particular pizza.
Lucky winners who got the answers right got the chance to visit the store before the launch.
POST SHARE COPY:
COMMENT below to guess the right toppings on the #SpicyMeatball. 15 lucky winners get an FREE invite for 2 to our Special Preview Dinner at#JamiesPizzeria #PacificMall.
#JamiesFoodiesFirst
COMMENT below to guess the right toppings on the #SpicyMeatball. 15 lucky winners get an FREE invite for 2 to our Special Preview Dinner at#JamiesPizzeria #PacificMall.
#JamiesFoodiesFirst
Hint: http://bit.ly/JamiesPizzeria-Menu
POST SHARE COPY:
Win a special meal at Jamie's Pizzeria! For the chance to be one of 15 lucky winners who get to attend a preview dinner at our new restaurant in Pacific Mall, simply comment below by spotting the right toppings on our Jamie's Super greens!
*T&C Apply.
*T&C Apply.
POST SHARE COPY:
Win a special meal at Jamie's Pizzeria! For the chance to be one of 15 lucky winners who get to attend a preview dinner at our new restaurant in Pacific Mall, simply comment below by spotting the right toppings on our Jamie's Chicken Alla Daivola!
Hint! https://www.zomato.com/…/jamies-pizzeria-by-jamie-oli…/menu…
*T&C Apply.
Hint! https://www.zomato.com/…/jamies-pizzeria-by-jamie-oli…/menu…
*T&C Apply.
