Encourage culturally engaged 20-30 year olds to experience opera for the first time.
PROBLEM
Young people are highly under-represented in opera audiences. The vast majority of this age demographic, although attend plays, gigs and exhibitions, simply don't think opera is for them.
INSIGHT
Opera packs a huge emotional punch.
So does the first time you have sex.
THE FIRST TIME PACKAGE
A package will accompany ticket deliveries. It contains what you might need for your first time, packed full with innuendos.
A guide to your first time will be included in the package in case you feel the need to brush up on your knowledge.
TV ADVERT
Thanks for coming.
