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    Where is the one place on campus that connects all aspects of student life? At three select universities, that place was the Target Student Union… Read More
    Where is the one place on campus that connects all aspects of student life? At three select universities, that place was the Target Student Union. We re-imagined this college centerpiece and brought it to the heart of campus to enable shopping, socializing and shared experiences designed to seamlessly fit into students’ lives. It was Target on their terms, and engagement was off the charts. This experience-driven approach delivered on the ease, participation and inspiration millennials desire, launching a brand relationship built to last well past graduation. Read Less
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Target Student Union
experiential design
Where is the one place on campus that connects all aspects of student life? At three select universities, that place was the Target Student Union. We re-imagined this college centerpiece and brought it to the heart of campus to enable shopping, socializing and shared experiences designed to seamlessly fit into students’ lives. It was Target on their terms, and engagement was off the charts.

This experience-driven approach delivered on the ease, participation and inspiration millennials desire, launching a brand relationship built to last well past graduation.