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The Lobby | RC pavilion at Cersaie 2015

Exhibition & Signage
A project combining sleek decoration with a bit of mistery in a place devoted to business transactions. From the entrance, a combination of overlaying patterns leads the visitor to a main lobby space. First he has to cross two galleries. The first one shows large suspended and horizontal and vertical ceramic panels, suggesting a wide range of possible combinations. The exhibition in the second gallery overwhelms him. The visitor is inside the tiled displays admiring decorations and details in big arrangements. A sense of luxurious wideness embraces him during the visit.
The space delivers two different experiences: first through the galleries one sees and appreciates the goods on display, and then the lobby where discuss and negotiate.
A project representative of a specific market idea, a place isolated from the outside through perforated panels recalling the idea of privacy and exclusivity.
design | paolo cesaretti
design team | paolo cesaretti | paola danesi
 
visual design | claudia astarita
contractor | veneta allestimenti 
photo | lorenzo pennati | strefano stagni
 
client | royal ceramica
trade show | cersaie 2015 bologna IT
area | 260 sqm
The Lobby | RC pavilion at Cersaie 2015
Published:

The Lobby | RC pavilion at Cersaie 2015

Collaboration with Paolo Cesaretti Architectural Firm. A project combining sleek decoration with a bit of mistery in a place devoted to business Read More

Published: