Objective: To bring single working women to get their health insured with TATA AIG
Background: TATA AIG Wellsurance for Women offers most coverage against all illnesses and also focusses on their wellness with a number of advantages like free health helpline, gym discounts, health portal and so on.
SMP: At the end of the day, the person you rely on the most is you.
Target Person: Bhavna is a 28 year old working girl. Her focus on life is currently on her work, but her relatives keep on insisting on her getting married, with the same thought "Beta, you need someone to take care of you". She doesn't see things that way, but she does keep on wondering if there is a merit to their argument.
Consumer Insight: Single women, despite being independent and proudly single, do wonder about their soulmate/their Mr. Right/their Prince Charming owing to society's conditioning.
