MTV "Group Hug"
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    Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand… Read More
    Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth. Read Less
    Published:
 MTV 'Group Hug'
Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.



MTV World Design Studio, Milan/Italy
Roberto Bagatti
Anna Caregnato
Scott Bendall
Cristina Mazzocca
Beatrice Cardile

Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Mate Steinforth
Mate Steinforth, Christian Zschunke
Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
Hannes Weikert
Matthias Knappe (lead), David Weidemann
Helge Kiehl, Ronny Schmidt
Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
Christian Gemeiner
Michael Fakesch

Making of