The inspiration for this piece came from the first episode of Spongebob where Spongebob and Patrick charged 25¢ to teach how to blow these massive, jungle-like animal bubbles. So for this piece I wanted to play on that idea and show children blowing bubble gum so large, so strong, that they can be blown into anything. The gradient backgrounds were chosen to give a sense of unity among the three pieces, allowing for individual distribution without each piece being conjoined by the hip.
Bigger, Stronger, Bubblicious-er
The campaign for the piece was "Bigger. Stronger. Bubblicious-er Gum" to emphasize the capacity of which these gum bubbles can be blown. I wanted to make sure to include the fake word "Bubblicious-er" to give off the appeal that Bubblicious is of the same caliber of a word as "bigger" and "stronger." The campaign later led to have a child blowing bubbles in the shape of large animals, to show the gums size, strength, and endurance.
