IL FUTURO DEL BRAND MONFERRATO
- Un patrimonio da valorizzare -
It's an editorial project made as thesis for my Bachelor degree in Design and Visual Communication
at the Politecnico di Torino.
The idea was to recreate a book similar to a tourist guide, which was able to lead the reader
trough the project, like a guide leads the tourist during his journey.
The project is focused on an action of rebranding for the Monferrato and its breathtaking lanscapes,
recently add the Unesco World Heritage list.