TOMS is a well-established company with strong brand identity. But when it came time for them to showcase their newest men’s shoe line, eyewear, and coffee venture they came to us looking to change things up a bit. They were seeking a new demographic and needed a lookbook that was more masculine and modern. Photography by Jared Chambers showcases the adventurous lifestyle around the one-for-one giving model. We designed large photography spreads, and kept the type simple letting the images do the storytelling.