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    An ambitious project with a little happy ending ...
An advertising agency.
An ad campaign.
Six women ... six men - twelve statements.
A calligrapher.
The task.
Development of twelve different handwritings.
Individiually, unique, typically female, typically male.
The cut.
Effort too big. Costs too high.
Client prefers a simple typeface.
The resumé.
Creativity has its value - today ... however ... hmmm 
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