Yiayia and friends

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Ergon, a company promoting Greek culture with a particular emphasis in Greek gastronomy partnered with internationally acclaimed, Greek-based, communication design experts Beetroot, in designing a line of fine food products, tools and objects blending Greek tradition with a contemporary feel.

The result is “YIAYIA & friends”, a multi-faceted gastronomy-related project that reimagines and re-introduces, superior quality food products, culinary objects and epicurean artefacts of yesteryear. At the heart of the design project “Yiayia” (“granny” in Greek) is glorified in a key-storyline as the super-powerful, all-knowing but also discreet person that she is.

Together with her “friends” from both the human and animal kingdom the arts of growing, cooking and sharing food together, along with everything that is attached to it, is remembered, re-introduced, and re-imagined for generations to come. The solid-colored, closed-shape, vibrant-colored characters, share the same “eyes” –that is a visual element doubling as a “silent logo” across the project– and interlock with each other and their environment in a visual representation of the connection of mankind with nature, agriculture, produce and creation.

This, is a story about YIAYIA…

On November 2015 Beetroot painted a “Yiayia and friends” mural for Ergon’s new Greek deli on Regent Street, London in order to announce the new collaboration.