A study on startups
We have redesigned the latest book for THNK – School for Creative Leadership. Titled ‘Scaling’, this book gives an analyses ons what factors are key to make or break start-ups worldwide. The book had been published as a paperback before, but because of the book’s success a redesign was in place.
By using the THNK brand identity fonts and colours (red and blue) in overprint, we have created a design that stayed true to the identity, but in a playful way pushed it’s borders at the same time.