Supergraph, a new contemporary art and design fair asked us to develop a brand identity was strong, industrial and friendly. Supergraph, run over 3 days in the Melbourne summer and held in the Royal Exhibition Buildings, encompasses various artist-run stalls, live demonstrations and workshops and features both affordable and high end curated artworks. We developed custom typography for the logotype and a signage and flexible design system based on patterned perforated metals which represented the diversity of the fair and is re-usable for subsequent years. The yellow made for a fun and strongly colour coded event which carried through to the responsive website design, various print material and exhibition design including a 12 metre long yellow metal sign which we enjoyed watching people interact with. View the 2014 Event video
Many thanks to Flock Agency who worked with us to produce the signage, and to PDA who worked with us to build the responsive website design. Patterned cardboard exhibition signage by All Of This. All environmental photography by Sarah Anderson Photography. We are proud to be finalists in the Premier's Design Awards 2014 for the Supergraph project.