TENAX (Printed ad campaign)
Dammi un passaggio, Non guido ubriaco.
Car crashes are the leading cause of death for teens and one out of three of those is alcohol related. Hence, the main concept behind this project is to speak boldly and loudly enough to reach the taste of youngsters. Using a simple asymmetric layout and a clean vector illustration on a black background, provides contrast, and leads attention to the subject. The red color high lights the relation between blood and alcohol. Moreover, by scanning all the elements, people can easily understand the message without reading the tagline. However a catchy light joke, could leave a smile which will add up to the collective impact on the viewers' memory.