1. Project Objective
I’m going to make a foreign car club. I’m going to try to create an app that members can upload pictures of there car. I will also make promo posters to bring attention to the club. It’s a place where people with expensive cars have a chance to show their cars to the world.
2. Research
I learned that there are a lot of different car clubs but there is not many foreign car clubs. All of the clubs have logos and merchandise they use to support the clubs. Every club has a logo that usually black and white. I’m going to have a colorful effective logo that draws in car fans.
3. Concept and Solution
I’m going to use my app to visually communicate my message to the customers. I want customers to be excited to see cars that they have never seen before. I want customers to feel like it’s a car club they have never seen anything like it before. I have been a big foreign car fan ever sense I saw my first lambo 12 years ago and have been a big foreign car fan ever sense.
4. Brand Message
Foreign Car Show
5. Target Market
Upper Class, Adults, Car fans, homeowners, family’s, Car shops, Dealerships, foreign people, car owners, people in car clubs
