Alex Chen's profile

Alejandro G. Iñárritu Film Festival

Branding
Alejandro Iñárritu Film Festival

Objective
To chose a film director and his selected works to design a comprehensive film festival experience. Discover the common thread that appears in each of the director’s films and conceptualize a visual system. Use different design skills to create a cohesive visual and design language throughout the experience.

Approach
The director that I chose was Alejandro González Iñárritu, who won two Academy Awards for Best Director in 2015 and 2016 for his two films “Birdman” and “Revenant.” His movies often portray extreme family tragedies to families using great strength and warmth to show how beautiful life is. For five selected films, I shred portraits and used then torn paper to illustrate the destruction in the stories.  The red band symbolizes a violent strike and plight in every story. These elements all converged into the final visual experience.


Breathing Remorse tickets and schedule
A School Project at Academy of Art University
Course—Integrated Communications
Instructor—Christopher Morlan
Category—Art Direction, Visual System, Packaging
Year— Fall 2015
Alejandro G. Iñárritu Film Festival
Published:

Alejandro G. Iñárritu Film Festival

The whole project is to celebrate the director, Alejandro González Iñárritu, who wins two Academy of Award for Best Director in 2015 and 2016 for Read More

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