In 2016, the ONE Show had competitors create a campaign for one of my favorite companies: Lego. The campaign was for the Lego Playbox, a concept marketing idea to be used in the brick and mortar Lego stores to increase foot traffic. Our campaign focused on getting customers to join either the Red or Yellow sides, and build in the Playbox against them.
My logo design won a Bronze Pencil Award.
My logo design won a Bronze Pencil Award.
Custom Designed Font
My monoline Milton font was used as the basis for the logotype. The typeface was started before the project, but adapted to fit the logotype.
