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Lada Assistance Print and TV campaign

IDEA
Hereby we present a project made for an automotive brand LADA and its special program named LADA Assistance. 
This is TV and PRINT campaign.
The aim was to show all the useful services accessible for LADA owners in a creative way.
The idea of the key visual is to represent each service with a related object inside the service vehicle.
 
SKETCH
Hi-res compilation from a draft and layout design
Making of
 
TV advertising
Lada Assistance Print and TV campaign
Published:

Lada Assistance Print and TV campaign

Key visual development for Lada Assistance campaign. Art direction by Alexander Lobastov. The visual is being used in the outdoor, press and on c Read More

Published: