Background: Blackbaud wanted to reach out to the top prospects of four national affiliate organizations in a unique, memorable, and personal way to share information about Raiser’s Edge NXT™. 

 

Creative Solution: Agency 545 was tasked with developing an online and offline campaign that would apply the established Raiser’s Edge NXT look and feel to speak to four specific organizations: Boys & Girls Club, Habitat for Humanity, Feeding America, and Big Brothers Big Sisters. Our team created a powerful combination of mission-specific headlines and images to deliver a strategic, thoughtful, and touching campaign. 

 

Deliverables: Direct Mail Post Card, Emails, Landing Page