The GOAL & the SOLUTION
To launch hyperlocal new media about positive changes in Kazan and other cities of Tatarstan Republic in the shortest time possible.
Our company has experience of working with dozens of media. This helped us develop a package solution for our own online media. This solution have formed the basis for several of our projects and became the foundation of Inde. Its main advantages include reduced development time, budget optimization, and availability of all the basic features required for a new editorial office. Below you can read more about it.
Monotype is the basis of the visual language of the new media. It sets the pace for the grid and adds a touch of uniqueness and freshness to the usual look of a media site. From the moment of the project launch monotype became a part of its corporate identity.
When working on the look of a media site we think about such aspects as increasing the number of readers, building trust and retaining users. Our graphic solutions are based on knowing the history of typography and arts, experience with classic and new media, and knowing what is behind the scenes of an editorial office. All of this helps us create solutions that won’t get outdated for a long time.
It was important to launch the new media in just 2 months. So we included only the main features in the web version, and as soon as it was available to readers, started adapting the site for mobile devices. 54% of today’s users access content on mobile devices. Launching a site without a mobile version is now the exception rather than the rule.
We already have 8 cases of new media sites in our portfolio. 8 different editorial teams told us about their needs, pains and dreams. It helped us identify the core features and make them the heart of our comprehensive editorial content management system.
The main feature is the publication system that allows to create magazine style publications. Columns, comments, and recommendations make articles look glossy and attractive.
Every new layer in a publication can look differently. This gives an editor’s imagination free play and makes articles lively, full and engaging.
Editorial staff has all the tools they need.
"We’ve been working with Manufactura since July 2015. Their team built the website of our online magazine Inde from the ground up: they designed it, programmed it and made it mobile responsive. Despite of working remotely communication has always been easy. For instance, we can track the work progress on Trello boards. We synchronized Trello with a separate Slack channel and see all the changes in the boards with our projects.
We had some disagreements with Manufactura’s designers on the use of fonts, but those type of things are typical in the design process and can be easily solved.
I thank their team for promptness in dealing with our questions and requests. The account manager that works with us is always ready to help, even on her days off.
I particularly enjoy following the founder of Manufactura Dmitriy Provotorov. He created the company where he wanted to work himself and I believe all of Manufactura employees are happy to work there too. This is really cool!"
Chief editor of Inde
Manufactura IT Production & Graphic Design developed present new media website specially for the Inde project. We offer the following services for new media: redesign, development of responsive or mobile version, mobile app development, UX and UI optimization in order to increase CTR, magazine style publications, and content management system. Since 2015 we work on international market and our business development managers will be glad to meet you.
Art Direction DMITRIY SIDOROV Design DMITRIY SIDOROV, VLADIMIR STEGANTSOV
Frontend DMITRIY TERYAEV, DMITRIY KISELYOV Backend DMITRIY TERYAEV Management OLGA ZAREZINA Case Design MARK BOLDYREV Photography YURI ZHERNAKOV, SERGEY MOROZOV
© 2015–2016 Inde.io, Manufactura IT Production & Graphic Design
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