Meghan Olexa Colclough's profile

COMINGLE Branding Project

Brainstorming names, logotypes, and logistics of our new health drink: a combination of coconut water and aloe vera juice
More brainstorming
Our top choices for names - our top three choices are bolded
Exploring logotype possibilities before choosing a product name
More logo process
The final logotypes for our top three names we decided on
We chose the name "comingle" for our product, hinting at the mingling of flavors and benefits resulting from our flavor combinations
We developed a series of product labels correlating to our five flavors we developed for COMINGLE. Each flavor combination has add-in suggestions to boost the flavor and benefits of the beverage. The original flavor is only coconut water and aloe vera juice.
The orange flavor has a hint of orange along with the coconut water and aloe vera juice
The lemon flavor has a hint of lemon
A hint of lime
A hint of mint
A visual list of the add-ons we developed for the five flavors to address an element of customization to the drink
We also developed an instruction card showing users how to use the bottle to "mingle" their add-ins
A prototype of our bottled beverage
COMINGLE Branding Project
Published:

COMINGLE Branding Project

Create and brand a health beverage that includes five flavor options and an element of customization. We created a coconut water and aloe vera ju Read More

Published: