Pub Italia Branding
Bar Theme:
A combination of Italian trattorias, Irish pubs,
and medieval monasteries
Stationary Concept Design for Pub Italia
Project objective (What is the objective of the creative?)
To create a logo which will define the identity, concept and feeling of the restaurant-bar.
Target audience - Primary and secondary target audience / Key market (Industry)
Demographics-Is the study of age, gender, income, education level and employment status...etc.
Age: 25-40
Gender: Both genders
Income: Any Income
Education: Any level of education
Employment: Any employment
Psychographics / IAO (interests.activities. opinions): Is the study of personality, values, attitudes, interests,
opinions and lifestyles…etc.
Interests: Beer Brewery, Italian Food.
Creative considerations (limitations, factors or aspects that must remain, items that must be addressed, things to be taken into consideration when designing).
- Medieval,
- Irish
- Monastery
- Mural designs
- Mosaics
-Colours wanted
- Size
Key Messege
Having the beer of your choice with the medieval experience.
Current and desired perception (How is the client’s product or service presently perceived. How does the client want their product or service to be perceived.)
The desired perception of Pub Italia is to create an atmosphere that was cosy and warm – characteristics the owner points out that this is fundamental to both Irish pubs and Italian trattorias. Also is to go back in time when the monasteries fostered the art of beer and wine making, trattorias and pubs became the places of choice in which to consume them.
Key factors of product or service (unique selling point / UPS)
THEY SELL UP TO 200 BEERS FROM DIFFERENT COUNTRIES AND THEIR OWN BEER AS WELL!
Deliverables
Vectorized to be able to use it in anything the client would want it for.
