Feed Me Light was stoked with the opportunity to produce this animation video with Night Agency, for their client Kiehl’s.
The 2-minute video with 3 trailers, was to be released on Kiehl’s YouTube channel communicating the story behind their new product Nightly Refining Micro-Peel Concentrate.
The 2-minute video with 3 trailers, was to be released on Kiehl’s YouTube channel communicating the story behind their new product Nightly Refining Micro-Peel Concentrate.
Based on the key character Jim, a small quinoa husk, the video was to tell ‘A Husky Story’, or the Unexpected Skincare Triumph of a Quinoa Husk Named Jim. In the video we travel with Jim on his journey from his home on the quinoa farm to then be a fundamental ingredient in the new Kiehl’s Micro-Peel product.
See below for our story, and click through the photos above to view the development process.
Feed Me Light was able to flex their creativity and skill with this project. And flex we did.
The brief provided by the agency included a script, and from there our Directors Marc & Denis Bouyer were able to create a storyboard that set the tone for the characters and the video to follow.
With relative creative freedom given to the team, concept development for Jim and his friends was entertaining. We could explore and play with as many different ideas as we wished.
We worked through a series of different ideas for all of the characters before choosing to move forward with a Jim that is cute, a little bit weird but has bundles of personality.
Jim’s story took us through multiple environments that needed to be created - from the quinoa farm, to the factory, to the treadmill and testing lab. By combining both 2D and 3D elements we were able to create a unique feel throughout.
Client: Kiehl's
Agency: Night Agency
Directors: Marc & Denis Bouyer
Animation Studio / Production Company: Feed Me Light
Executive Creative Director / Producer: Denis Bodart
Concept Design: Marc Bouyer
Storyboard: Max Loubaresse, Marc Bouyer, Denis Bouyer
Colour Script: Anthony Vivien
Background Design: Sebastien Iglesias
Layout: Denis Bouyer
Storyboard: Max Loubaresse, Marc Bouyer, Denis Bouyer
Colour Script: Anthony Vivien
Background Design: Sebastien Iglesias
Layout: Denis Bouyer
3D Modeling: Marc Bouyer, Denis Bouyer, Denis Bodart
3D Textures / Shading: Denis Bouyer, Olivier Pirard, Yohan Cohen
3D Rigging: Vincent E Sousa, Denis Bodart
3D Animation: Roland Edwards, Marylou Mao
Lighting / Rendering: Olivier Pirard, Denis Bouyer, Denis Bodart, Patrick Tomasini
VFX: Tolga Ari
Compositing: Denis Bouyer
3D Textures / Shading: Denis Bouyer, Olivier Pirard, Yohan Cohen
3D Rigging: Vincent E Sousa, Denis Bodart
3D Animation: Roland Edwards, Marylou Mao
Lighting / Rendering: Olivier Pirard, Denis Bouyer, Denis Bodart, Patrick Tomasini
VFX: Tolga Ari
Compositing: Denis Bouyer
Music: Aaron Mirman
Sound Design: Eggmen
Sound Design: Eggmen
TRAILERS
Trailers: Denis Bodart
Trailers Music: Aaron Mirman
Trailers Sound Design: Julien Begault
Trailers Music: Aaron Mirman
Trailers Sound Design: Julien Begault
