The DR TV app for the new Apple TV is a groundbreaking piece of innovation and craftsmanship. Television reimagined where curated meets live & on-demand content, wrapped in a beautifully simple interface.
Data that breathes. Opening a screen for the first time, progress bars fill up until they reach their value. It adds another layer of animation and makes data come alive.
Images that move. Ken burns background images to liven up the screen and pull the user in. Making a static screen slowly move is a great way to add immersion.
Content that shows. Stream content inside controls on focus (in this case from live-tv channels) to empower users to make informed choices.