As part of our design for the rebranding of the Panthessalonikios Athlitikos Omilos Konstantinoupoliton football club,
commonly known as PAOK, visual identity we built upon the aesthetic principles that we set in order to develop a sub-branding project concerning the celebration of the club's 90 years.
In the context of this "extension" of the main brand we created a (mostly) black & white collector's edition presenting the evolution of the PAOK's outfits through key moments in the team's history throughout the past 90 years that was also "housing" an official specially designed shirt marking the occasion.
