Display system including POP
Hanging signs
Detail including wing card redesign and icons
Carpet One Floor & Home’s revolutionary SelectAFloor system is an integrated merchandising system developed to simplify both the selling and buying processes. Each product is defined by a Product Promise, or warranty series, that allows the customer to identify her needs and set the groundwork for purchasing.
Developed the new visual language, concepted, art directed and sourced photography, and designed all in-store graphics for the SelectAFloor relaunch. Each of the main “end cap” graphics is intended to attract the customer the style he/she relates to. In these images, The world of carpet meets the world of fashion, using footwear as the point of connection for your personal style, while directing your eye to the product.
Awards:
2016 Graphic Design USA In-House Design Award - Displays and Graphics
