The Italian coffee brand Jolly Caffe is passioned (among others) for quality and motorcycles.
Magi Imports-Robert Martin S.A., the Greek representative, needed a strong positioning in the Greek motorcycling world through print ads, communicating the close relationship, sponsorship and support to selective top racing teams, private participants, official distributors, motorcycle schools and events.
The proposed strategic objective was to creatively combine the product's top quality properties with the full- adrenaline motorcycle racing experience. Tagline "Taste of Victory" was the perfect starting point.
Photoshop retouch & composition
Photoshop retouch & composition
Selling some of Robert's Bikes through ads.
Target: Consistency.
Selling some of Robert's Bikes through ads.
Target: Consistency.
