My aim was to use Graphic design to educate and spread awareness to children in primary school about battery hens and where the eggs they eat come from in New Zealand. Using only positive imagery, character and interactive design to persuade children to opt for free-range eggs.

This project would be a yearlong promotion named FitchThe Free Ranger.

This promotion is for all primary schools around New Zealand.

The promotion is partnered up with the SPCA blue tick foundation.

 

A website

A poster

Point of sale

A pamphlet card

Short animation to show how

the website would look if it were animated