The Brand Publishing project brief for Virgin Money (London Marathon Events) required to create a Solus E-mail or Interactive/Print Advert for the two annual events London Marathon and the new Swim Serpentine.
The resolution for the E-mail was 600 pixels wide, while the measurements for the A4 Advert were (H) 297mm x (W) 210mm with 3mm bleed. The corporate identity in the e-mail and advert were represented professionally and effectively by implementing the strict brand guidelines that remained consistent with the websites owned by London Marathon Events.
