PAELLA LIFESTYLE
Brand identity and web design for Paella Lifestyle, a San Diego catering company specialized in Spanish paellas and handcrafted pintxos (Basque appetizers).
The brand purpose is "to create a healthy cultural experience and to make people happy with irresistible food". The logotype tries to express this essence in a sensorial way, through the variety of foods, colors and forms.
The corporate identity works to communicate a Mediterranean lifestyle, healthy and filled with delicious experiences.
