The idea was to select a venue from a farmer's market, either in Akron, Cleveland, or Kent. The venue was a bakery shop within the West Side Market, called Grandma Campbell's Cupcakes. For this project, the goal was to create a short and long term identity to help promote the venue. I decided to use the idea of Mother's Day to create an event that will bring mothers and children into the market with the idea of decorating cakes or cupcakes for fun. The concept is a direct mailing piece to all households: inside the envelope contains a brochure with a 50% off coupon for any cake or cupcake of customer choice. This, also, includes a coloring page that the child(ren) could color on and then bring it back to the store for a free cupcake on Mother's Day.
