PUMA strengthened its motorsport presence when the brand joined forces with formula one giant Mercedes AMG. Mercedes’ precision racing, paired with PUMA’s stylish eye, was a match made for the track. The decision to use racing legends Michael Schumacher and Nico Rosberg as ambassadors of the new relationship, showed the world that PUMA was indeed the new pit crew of style for Mercedes AMG.
For this campaign, I developed the overall creative concept shown. Working closely with two photographers and a retoucher, over multiple shoots, on opposite sides of the world (Atlanta, GA and Singapore), I was able to create the compelling images needed for this campaign.
Responsibilities: concept, art direction, and design
