Absolute Horseradish has absolutely nothing to do with horseradish.
My wife and I are both professional designers. She specializes in print design while my expertise is digital. We decided that the most logical way for us to combine our skill sets other than dinner parties and cleaning our shared spaces was to make a zine. I created the first iteration of Absolute Horseradish in undergrad with my good friend Rowan during the days when free Angelfire websites were rampant. It was designed in Microsoft Word, using fonts that looked like variations on fast food restaurant logos. While Holly and I did want to polish up the details from that maiden voyage, we wanted the same carefree spirit to remain. The output from that creative experiment is the zine you see before you. Fun. Weird. Unpredictable. Most importantly, we made it together (we didn’t even fight over any of the details).
Website and Zine
Futura Std. Extra Bold, Avenir Next Condensed, Courier Regular, Bemio Italic, House Industries - Movements, Sign, Hand Lettering
Drawing -> Xerox -> Saddle Stitch Binding
First Edition, 12 Pages, Hand Signed and Editioned
Website - Responsive, Zine - Half-Letter Folded