Modern logo design for a D.C. pastry company that plays off the name without using... a bird? yeah, I think I can do that.
I really fell in love with the idea of not incorporating an actual bird into this logo. I always enjoy logos that goes beyond the surface and create a deeper meaning.
One main aspect of this design, was color. As the pastry chef's last name is Blackburd, using black was the natural choice. In most fruits and even vegetables labeled as being black( i.e. blackberry, black beans ), the color is actually not black and has more of a purple of red hue. I channeled that into this logo by not only using an 85% black but also infusing it with a touch of purple. I felt this gave the logo what it needed to stand out.