‘Retelling of Retailing in the world of E-tailing’
Thesis at Srishti Design School, Bangalore, 2014.
After the advent of online shopping, Book Stores were nearly obsolete with global giants shutting shop. However, after deep inquiry, research & insightful reasoning, I arrived at the conclusion that there was room for an Evolved & Digitally Integrated Retail Environments that tapped into the reader’s mind-set and priorities.
It came as no surprise to me then, when Amazon opened its first digitally enabled bookstore fifteen months later in November 2015.
Watch the short four minute video below for the complete synopsis or continue reading a summarized version.
