We know vegetables are great for our body, yet we don't always consume them in our daily intake. People are aware of their benefit, but they eat greens like a prescription medicine instead of a leisure. How can we improve the situation?
The Best Gift
A campaign to encourage people to insert more green in their daily meal, by make it as a gift to their loved ones. If you stay healthy, you're going to live longer. And that's basically what you want for your loved ones, and vice versa.
The campaign consist of 3 posters:
The Bouquet, The Cake and The Toy
The 3 posters combine realistic images and handdrawn illustration, together with vibrant colors as background and text to give the sense of cheerfulness, and to convey the slogan:
The Healthier. The Happier
The Best Gift is a health campaign with much more light-hearted direction, by talking to audiences without being preachy.
Module: Integrated Marketing Communication