bTV Comedy Rebrand 2014
bTV Comedy has shown very good results and tendency to attract younger audience. A rebrand was needed in order to keep the steady growth. We developed a distinctive graphic identity communicating the values of bTV Comedy: take it easy, overcome the everyday challenges with humour, be less serious. The hilarious world of bTV Comedy is recreated through a group of funny characters - the fun company. The new identity is entirely done in 2D and includes rework of logo, bumpers, strap-lines, pack shots and idents. 
The simplicity of the animation and the emoticon-like shapes are in line with our new slogan - Nothing Serious – allowing the viewer to focus on sound design and plot. Each ident tells a short story exploring the unseriousness of life – always ending with a funny twist. Results: with no program changes, 33% average rating increase (18-34 y.o.) during the first month; 21% average rating increase (18-34 y.o.) compared to the previous year for the same period.
Finalist
Category Sound Design
Promaxbda Europe 2015
 
Copywriting: Rosina Maystorova, Severina Tsankova, Nikolai Vassilev 
Creative Direction: Rosina Maystorova, Maxim Ivanov
Art Direction, Character Design: Maxim Ivanov
Animation: ROBO 
Music, Sound Design: Kaloyan Dimitrov

bTV Comedy Rebrand 2014
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bTV Comedy Rebrand 2014

bTV Comedy Rebrand "Nothing Serious"
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