Academic Practice #2
This campaign was made in order to increase the notoriety of a product that was unknown by the brand Smint: the chewing gum. To achieve this, we came up with the idea of making a campaign that created in our target the necessity of carrying always a Smint chewing gum “just in case”. To communicate this idea, we showed people how any unexpected event where they need a chewing gum can happen to them at anytime, so that they’d better carry a Smith chewing gum
P R O P U E S T A G R A F I C A P A R A R E V I S T A
(Contiene prueba gratuita del producto)
P R O P U E S T A G R A F I C A P A R A M A R Q U E S I N A S
(Marquesina interactiva que permite la prueba del producto)
