In fact, Nike liked the idea so much that they decided to take it one step further.
Yes, this truck actually exists. It drove across the country during the NBA finals, stopping in Portland, Baltimore, Cleveland, and New York. Each day, the truck's location was announced via Snapchat, and fans lined up around the block to get a taste.
Influncers, sneakerheads, and industry bloggers, all picked up on the shoes The NBA on TNT crew even spoofed them with their own version, which they aptly dubbed the "Air Force Yums"
We made some other neat shoes too, While my personal favorite idea, the "Ky-way to the Danger Zones," did not make it past concepting, "The Kyrie-okes" did. I suppose it was a fair trade.
And last but not least, we have the "Ky-reer High". A Cavs themed colorway celebrating the anniversary of Kyrie's career high scoring effort. The box is made of mahogany. Or walnut. I can't remember. It's nice though.
Nike Basketball
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Nike Basketball

Nike Basketball came to us looking for a way to launch Kyrie Irving's latest signature shoe, the "Kyrie II." The challenge: write bad puns based Read More

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