• Add to Collection
  • About

    About

    ASAP, As Simple As Possible, is a brand new lifestyle cafe that focus on four signature quality ingredients, Egg, Milk, Tomato and Corn. Every di… Read More
    ASAP, As Simple As Possible, is a brand new lifestyle cafe that focus on four signature quality ingredients, Egg, Milk, Tomato and Corn. Every dish is made-to-order with simple recipes to bring out the authentic flavour of the ingredients. It promotes simple living and cooking style, which deliver a simple, bold, positive and happy message to the consumers. We were responsible to provide input and actual design of the comprehensive brand experience, including the brand concept, naming, identity, copy writing, collaterals, packaging, uniform to the food idea, interior design direction and environmental graphic. More than 100 lifestyle quotes were developed to highlight the lifestyle, attitude and thinking about the topic ‘Simple’. For example, "Eat Simply Love Fully", "In Simplicity We Trust", "Don't Make Things Complicated", etc. These quotes have been used in ASAP's in-store decoration posters, environmental graphics, utensil, takeaway packaging and social media, etc. Read Less
    Published: