Each year in January, Zagg attends the annual CES show in Las Vegas. With as many as 170,000 attendees from across the globe in attendance, Zagg needs an amazing prescense. With a 40 ft. square booth area, the creative team is tasked with designing the Zagg booth each year.
As an Art Director, I had the opportunity to work with our creative team in driving and designing the brand direction for every area of the booth. We did not have a lot of control on the physical structure, kiosks, store, etc., so the actual structure did not change much from year to year. In 2015, we decided to go with a lighter, cleaner look and feel than in years past. The response was overwhelmingly positive.
As an Art Director, I had the opportunity to work with our creative team in driving and designing the brand direction for every area of the booth. We did not have a lot of control on the physical structure, kiosks, store, etc., so the actual structure did not change much from year to year. In 2015, we decided to go with a lighter, cleaner look and feel than in years past. The response was overwhelmingly positive.
Front of the Booth.
Back of the Booth.
Inside of the Store.
Inside of the Store, pt. 2.
