An ode to the delicious christmas dishes.
In Dominican Republic, december is all about music, dancing, drinking and food, mostly food.
That's why, for the christmas advertising campaign, Super Pola Supermarkets decided to pay tribute to some of the most representative dominican christmas recipes.
We created 3 main prints (used through all the season's communication), a behind the scenes video
(used as an online commercial) and social media content with this idea.
Each print was made with a poem dedicated to the recipe and a lettering made with ingredients used in them.
Glazed Ham: With rice or with bread, a bite of you i shall take.
Christmas Cake: Never the same i was, after a taste of you i had.
Pastel en Hoja: You make me mad and a taste of you i've got to have.
Client: Super Pola
Advertising Agency: Pagés BBDO
Creative Director: Miguel Peña
Copywriter: Felix Ferreras
Senior Art Director: Laura De Jesús Asjana
Graphic Designer: Rosa Engracia Peña
Lettering: Laura De Jesús Asjana, Rosa Engracia Peña
Photographer: Luthje Studio
Video Producer: Black Design Studio
Food Styler: Patricia Hidalgo