BRAND IDENTITY DESIGN
BEYOND PARADISE 
Garden Design Identity Rebrand
BRIEF: The brief was to come up with an identity and logo design for a garden centre that also sources exotic plants for collectors. The client asked to avoid an all green logo and any trees in a plant pot. Student brief.

RESPONSE: Thinking about the demographic, I repositioned the brand to be a boutique garden centre as they were selling to collectors and people that can afford a designed garden and exotic plants. I came up with the new identity Beyond Paradise for the garden centre and my thinking was that the client wants to go beyond the everyday garden they see quite often to impress and entertain in an exotic paradise. I created vector drawings based on garden design, exotic plants and flowers that are flexible and can be rolled out across the brand within or around elements.

To carry the design within the letters I needed a strong interesting serif font that reflected the elegant luxury of the brand. I used Eloquent for the logo and Futura BT, a modern sans serif to contrast and suggest the contemporary design of the gardens they create for the body copy.

BRAND IDENTITY DESIGN
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BRAND IDENTITY DESIGN

Beyond Paradise Garden Centre BRIEF: The brief was to come up with an identity and logo design for a garden centre that also sources exotic plan Read More
2
95
1
Published:

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