The Abila brochure was a project done both to communicate basical logistical information, and to entice readers to become involved. Specifically, it advertised a university study abroad program. Target audience consisted of prospective college students considering attending John Brown University, current John Brown University students already interested in the trip, and the parents of both groups. Rather than simply communicating facts and figures about the program, this magazine-style brochure also utilizes photography and quotes about personal experiences in order to peak the interest of student readers.