The Task
For almost thirty years, Palmos has been offering printing solutions, from posters and flyers to complex packaging design. With clients from all over Greece and abroad, they decided to renew their visual identity, to today's standards, in order to strenthen their clientelle and give a specific vision about offset printing
The Concept
In order to visualize offset printing, we decided to design some icons and illustrate the production process using fundamental elements such as cylinders, rasters ect.
The Solution
The logo is redisigned in a simplified way, maintaining the concept and structure of the old, keeping the line continuous. A series of colorfull patterns is used to give a playfull visual to the identity. Finally, icons are made and used in print and web media, giving the viewer an alternate vision of the printing process, maintaining the identity as a single set
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