Sweetlife Festival 2012
This is a logo design I worked on for Sweetgreen's, Sweetlife Food and Music Festival.

Designed at iStrategylabs in Washington D.C.
Logo typography treatment.
Finished logo using the tree from last year's logo and using Sweetgreen colors. 
The logo implemented on the Sweetlife Festival 2012 website. Illustrations by Mike O'Brien. Coding done by Megan Zlock and Chetan Shenoy. 
Photo by Joy Asico
Photo by Joy Asico
This was a much earlier iteration that Sweetgreen ended up not choosing. Either way, I still love this design :) I'm a sucker for flowy typography and ligatures.